Israel Alvarez
Digital Media Communications & Technology Executive
Phone:617-291-8489
Email:is@metrob.us
LinkedIn:Israel Alvarez
Address:635 Adams Street, Milton, MA 02186
See Full CV
About
As an experienced digital media communications executive, Israel Alvarez drives technological innovations that deliver powerful results for clients and corporate bottom lines. Israel’s expertise integrates cutting-edge technology and creative communication techniques with efficient data management and operational strategies to motivate consumer action and maximize return on investment. His broad experience, ranging from entrepreneur to corporate leader, enables him to bring a diversity of approaches and solutions to any digital communications or administrative challenge in the global knowledge economy.
Curriculum Vitae
- Launching and overseeing MobileFuse's Engineering team,
- Conceptualizing and launching our core Dashboard product
- Launching and overseeing the daily operations of the Technical Operations team
- Launching and overseeing attribution and data products such as Cuebiq visitation, LiFTS data segments and Barometric attribution
- Taking over the Creative team and transforming its output to a full, integrated workflow - MobileFuse's creative output is now frequently the reason we close deals
- Identifying, negotiating with, and integrating multiple data vendors to enhance MobileFuse's targeting and analytics products
- Developing internal Data Science capabilities using Python and associated libraries and Jupyter notebooks to provide ad-hoc reporting solutions for clients by leveraging Big Data processing capabilities
- Developing and delivering ad-hoc and ongoing mapping systems for geospatial analysis leveraging Python data processing and Mapbox geographic visualizations
- Supporting MobileFuse marketing efforts by writing articles and white papers for publication under CEO's byline
- Creation and delivery of client-facing presentations on specific technical topics to support sales efforts
- Collaborated on development of MobileFuse Insights Location Verification/Validation product (MFI). Co-patent holder for "SYSTEM AND METHOD FOR LOCATION-BASED ADVERTISEMENT DELIVERY VERIFICATION" (USP 11023927, Jun 1, 2021)
MobileFuse
Vice President of Technology
February 2012 - Present
Since joining MobileFuse in 2012, Israel has contributed in a number of areas, including:
- Supported and contributed to development of a self-serve Rich Media/Landing Page creation tool. Managed all back-end servers and transitioned company to cloud-based architecture with zero downtime. Contributed to the development of several Adventive modules and acted as lead developer
Adventive
Director of Information Technology
Jun 2011 - February 2012
- Rationalizing existing technical resources and setting development goals and metrics for Sage ListManager, an application for managing metadata attached to voter records, fundraising activites and constituent services used nationally by political campaigns and elected representatives from the town to the federal level
- Develop and implement Content Management System for external campaign sites integrating with ListManager
- Oversee maintenance of mixed Linux/Windows server infrastructure
- Overseeing day-to-day operations of a small technical staff
- Working with peer managers to develop new products and services
- Responsible for implementation of SVN source control software, issue ticketing system, and live online help system
- Implemented real-time redundancy for database servers in the form of a multi-node Slony replication system for existing PostgreSQL servers
- Redesigned and rationalized existing co-location server installation to allow for dramatically improved resource utilization
- Developed and implemented an FEC Campaign Finance reporting module for ListManager
- Designed and implemented mapping tool to integrate database search results with Google Maps
- Designed and oversaw implemented tool for live and archived webcasts of Massachussetts House and Senate sessions
- Oversaw custom development of inhouse CMS that dramatically reduced delivery times for campaign websites developed on client's behalf
- Evaluated and implemented server virtualization technologies to improve available resource usage and redundancy
- Redesigned existing ListManager interface to create an improved user experience
- Oversaw buildout and installation of Linux host systems for Seneca, an application to provide constituent issue tracking for use by the United States Congress and Senate
Sage Systems
Director of Information Technology
Chief Data Architect
Jun 2006 - Jun 2011
Duties included:
- Established new division within Copy Cop with the purpose of establishing new revenue streams
- Evaluated, selected and implemented variable-data and web-to-print solutions leveraging digital presses
- Responsible for overseeing design and implementation of client-facing interface and developing inhouse software to integrate solutions with existing legacy systems and workflows
- Acted as sales partner to introduce initiative to and educate new and existing customers
- Acted as interim General Manager for Copy Cop’s central production facility in downtown Boston, overseeing day-to-day operations for staff of 50 ranging from desktop publishers, pressmen, hand finishers, and delivery drivers. Responsible for developing and implementing numerous process improvement initiatives, as well as acting as liaison between incoming management and existing personnel
- Overseeing workflow and delivery of ~90 complex jobs daily such as 20,000-piece variable data self-mailers produced on the iGen
- Liaising with Finishing and Shipping managers to ensure timeliness of jobs
- Developing new initiatives to improve timeliness and quality of jobs
- Regular customer contact to aid in troubleshooting and scheduling source files for output
- Training new hires on optimal use of DTP hardware and software
- Running regular training sessions for sales staff covering software, hardware and capabilities
- Collaboration in the development of new revenue streams for Copy Cop (eg: Copy Cop Press, an on-demand publishing house)
Copy Cop
Online Director
Oct 2005 - Jun 2006
Production Center Manager
Feb 2005 – Oct 2005
Digital Manager
Oct 2003 – Feb 2005
Managed 10-person department responsible for Digital output from customer files for 14 retail locations and 8 Outside Sales reps. Department generated a monthly average of 1.5 million impressions on Xerox iGen Digital Press, DocuColor 60s and 45s, and large-format inkjet printers. Duties included:
- Isaka Studio, Owner (Graphic design, web, multi-media studio; clients included Polaroid, Brookstone, Compaq, Mass. Secretary of State, and the Audubon Society)
- iMarc, Founder (Media asset management and web development consulting)
- Publish Magazine, Desktop Publisher’s Journal, Technical Editor (commercial magazines)
- Boris Image Group, Digital Production Manager (Digital imaging department of photography lab; clients included Fidelity, the Boston Garden, Reebok, Boston Beer, and Sheraton)
Additional Experience (details on request)